ChaiOne Insights: User Research

The Value of Industrial Design Thinking & UX

5 minutes read

Everything gets designed - clothes, chairs, cars, buildings, pens. Designers have to understand user needs in order to design something, this is a fundamental design philosophy.

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There are more than 100 ways in which you can bias users’ responses

0 minute read

 

Response bias is a general term that refers to the various conditions and factors that can influence users’ responses to surveys or interviews. The bias can be intentional or accidental and can arise from the way individual questions are phrased, the way the questionnaire as a whole is designed, and how the questionnaire is administered. Most importantly, with biased responses, the users’ feedback becomes inaccurate and misleading. This, in turn, can lead to poor design, incorrect...

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Creating an Enterprise Mobile Strategy: Culture & Roadmap

4 minutes read

In an earlier post, we talked about what enterprise mobile strategies with real ROI looked like. We also gave you questions to help you figure out if an app project aligns with your overall business objectives. In addition, we touched on the subject of security and the implementation of enterprise mobile strategies. In this blog post, we will discuss the roadmap that an organization can take when starting the process of considering an enterprise wide mobile strategy.

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What is A Digital Innovation Strategy?

4 minutes read

 

Need a ride home and don’t have a car? These days, you can just pull out your phone and request an Uber or Lyft to take you home. Of course, this wasn’t always the case. When Uber and other ride-sharing competitors came onto the scene, they disrupted a whole industry. They made it more convenient to find transportation home, causing many to stop using taxis. You don't have to sit on hold waiting for a taxi to pick you up and don't have to worry about digging for your credit card or cash to...

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User Research: The Key to Mobile Digital Transformation

6 minutes read

Did you know that digital transformation is occurring rapidly at a majority of public and private sector organizations?

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Approaching Strategic Innovation Planning for the Digital Age

4 minutes read

Consumers today aren’t as loyal to brands as they once were. Don’t believe this statement? Just ask Nokia, a company that just years earlier was dominating the mobile phone industry. It wasn’t like the company was lagging behind on technology. Rather, the company has historically spent enormous amounts of money on research and development (R&D). Unfortunately for Nokia, it was unable to “translate all that R&D spending into products that people actually wanted to buy”. The company got caught up...

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10 Reasons Every CIO Needs a Digital Innovation Strategy

5 minutes read

It’s February 2007. Steve Jobs, CEO of Apple, calls with a request for a product that has never been created, marketed or even come close to existing before. He asks for the impossible and wants it in Apple’s new mobile phone that was announced a month ago.

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How to Guarantee ROI with a Legacy System Modernization

4 minutes read

One hundred million dollars worth of Hershey’s Kisses, Jolly Ranchers, Whoppers-- all packaged, prepared and waiting to ship out to grocery stores around the country for the lucrative Halloween season. The trucks were waiting for their orders, grocery chains were waiting to stock their shelves, and shareholders were counting on the profits. The only problem: the ERP system made fulfilling the Halloween orders impossible.

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Heuristic Evaluations and Usability Testing are Critical to Your Business

4 minutes read

Did you know that difficult to use, ineffective, cumbersome software leads to low user adoption which accounts for about 70% of failed projects? Creating user-friendly products is crucial to user adoption and success. How can you make sure that your product is user-friendly? Heuristic evaluations and usability testing are two powerful methods that help ensure user-friendliness of a product. Every business should care about how intuitive and easy-to-use their devices or software are because ...

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