ChaiOne Insights: Silvia Convento

There are more than 100 ways in which you can bias users’ responses

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Response bias is a general term that refers to the various conditions and factors that can influence users’ responses to surveys or interviews. The bias can be intentional or accidental and can arise from the way individual questions are phrased, the way the questionnaire as a whole is designed, and how the questionnaire is administered. Most importantly, with biased responses, the users’ feedback becomes inaccurate and misleading. This, in turn, can lead to poor design, incorrect...

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