The Research team at ChaiOne interviewed a large sample size of marketing and sales teams to understand how we really distribute and manage our sales content. The research was based on responses from 100 different people all working in B2B companies with a mix of enterprise and mid-size companies. The ChaiOne research team includes several PhD researchers that work in house.
What we found is that there are a lot of pain points that point to the purchase of a mobile sales enablement tool or content distribution system. From sales and marketing handoff of leads to the flow of collateral, there are attitudes and frustrations that hinder sales and marketing alignment. Check out our findings and feel free to use the embed code below to post the infographic to your blog!